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Thoughts on Anime/Japanese Media Criticism – Can there ever be an Objective Criticism?

December 3, 2013 by Chikorita157 8 Comments

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In the past, I covered several topics relating to criticism such as what Anime is good and what is bad. Now, I want to focus more thoughts on criticism of Anime or media in general as I only touch upon how I reviewed things. I understand that people will have different options, thus a well-balanced or objective one can be difficult to achieve for various reasons.

When it comes to criticism, it’s always going to be based on one’s feelings towards a series and his/her tastes. Because of this, I think it’s either difficult or even impossible to make an objective criticism towards a series because personal options and tastes will get in the way. For example, there is a difference between “good character developments” and “too much fanservice” as the former is based more on what the story presented rather than on personal tastes or opinion. While it’s not wrong to do the latter, at the same time, people might not view it as a thought-out criticism, but more towards nitpicking or based on personal tastes.

PA Works and Kyoto Animation is known for beautiful animation and scenery.
PA Works and Kyoto Animation is known for beautiful animation and scenery.

On the other hand, I realized that in most Anime criticism, we tend to focus too much on the story (or any other aspect), but don’t look at the overall picture. Frog-kun points out in his recent editorial that people tend to focus more on the story and shove the production values (animation, music, voice acting) into the background. I think this is problem since Anime is a visual medium and if you leave a certain aspect out, you won’t have the whole package. To me, I think music and animation plays a big part in the story as it sets the mood of the story, more so with the latter. For instance, anything from Key is a good example of this as they use music to bring emotion to a dramatic or funny scene. This is why studios like PA Works and Kyoto Animation pump  a lot of money to their budgets in order to make their settings look beautiful, make the characters look present to look at and make their music sound great. They do this to immerse the viewer into the story and give a sense of realism and emotions. So, what if PA Works slacked off and made the Sea Village in Nagi no Asukara look less colorful and dull? I think this show will lose a lot of feeling and immersion aspect to the story.

Western critics tend to be biased against Japanese games as they don't understand that these games serve a niche audience.
Western critics tend to be biased against Japanese games because they don’t understand that these games serve a niche audience and that many of these games are influenced by Anime.

Furthermore, I think the lack of knowledge of a culture and biases towards it also plays a part in criticism that is not necessarily well thought out. Believe it or not, unless you are lived in Japan for a long time and/or fully understand their culture/language, most of us will have a limited knowledge. Like most Asian cultures, Japanese culture/values are complex and like any other country, it pours into their popular media. Because of that reason, some critics tend to criticize these stories harshly as they don’t understand or agree with their values. While this sentiment can be seen in the Anime Fandom in the west, I feel that is seen more so for video games as western reviewers tend to be biased against Japanese games. This can range from not having realistic graphics, being sexist to women because female characters have big breasts, fanservice, pondering to an Otaku, etc, but praise western games and give them good or perfect scores even if they are rehashes of previous games. A good example of this is any of the reviews from the Hyperdimension Neptunia franchise as western critics usually rate the game poorly (only a 2.5/10) for the fact that it doesn’t match the westerner’s tastes and values even though actual people who played the game enjoyed it. People don’t realize that a lot of video games in Japan target a specific niche audience (especially an Otaku) and that Anime mostly influences their video games. This is why most niche Japanese games do poorly on the western critic’s eyes because most don’t watch Anime. Even so, I think people need to have an open mind and not judge things so quickly because it’s different, but embrace it. There is always a possibility that one can enjoy it.

As a whole, there is no right or wrong way to criticize a show since people are going to have different feelings towards a certain piece of media no matter what. This is also why it’s very difficult to make a completely objective criticism because there might be some personal feelings/opinions. However, we can’t ignore the fact that there are other parts such as animation, music and even the voice actors/actresses that play a big part in telling the story in Anime. Not only that, viewers need to have a more open view and don’t let the lack of understanding for a different culture to bother them.  Even if everyone reviewed every aspect and have a more open mind, no matter how bad or good a show is, it can show what kind of critic he/she is.

With that, what is your feelings towards criticism of any media? Do you think that critics need to have a more open view when they are reviewing a foreign piece of media? Also, do you also pay attention to production values when you review a piece of Anime?

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Category: EditorialsTag: commentary, criticism, cultural differences, fandom, opinion

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Reader Interactions

8 Comments… read them or add your own.

  1. gedata :
    December 3, 2013 at 2:42 pm • Magical Level: 1

    Objective Criticism is an oxymoron in this context

    How can you objectively judge something like a game or TV series when your views are made up of your own biases?

    Reply
    • chikorita157 :
      December 5, 2013 at 1:28 pm • Magical Level: 2844

      For the most part, I think it’s either very difficult or even impossible to make any objective judgement for the fact that our options usually come from experience, tastes and feelings. Naturally, people are going to have some biases. Even so, I still think a balanced criticism is possible for the fact that people can view both sides. But still, there is still going to be subjective opinions, which makes taking an objective approach to judging a piece of work impossible or meaningless for those reasons.

      Reply
  2. Timeenforceranubis :
    December 3, 2013 at 9:44 pm • Magical Level: 5

    I feel like a lot of Western critics of Japanese media tend to want to follow the same formula, because the big names more or less follow that formula, and nobody prominent has stepped up to challenge that status quo. Thus, we get a lot of critics who have a disproportionate focus on story and a disregard for cultural factors.

    Not only that, but these critics take their arbitrary standards and try to justify them. In the case of cultural differences, in particular, I’ve heard from more than one person that the general disregard for the cultural factors at play in works of Japanese media (especially otaku media) comes down to them “not believing in cultural equivalency,” which I feel is a cop-out, especially for critics who claim to specialize in another culture’s entertainment media.

    I feel like a lot of Western anime critics have zero actual desire to learn about the cultural factors that influence the creation of anime works, and I feel like they, by and large, also have an unhealthy focus on narrative and story that often leaves elements such as visual style, art, animation, voice acting, and music un-discussed.

    Reply
    • chikorita157 :
      December 5, 2013 at 1:44 pm • Magical Level: 2844

      I agree the fact that western critics tend to follow the same formula as they aren’t familiar with a particular culture. If you compare the West and the East, the cultures are a lot different as most Asian cultures has a lot of traditions, folk stories, have a rich language as most use Chinese characters, etc.

      I think the problem lies with western critics not realizing the cultural influence of Japanese media for the fact that western media doesn’t have much of a cultural influence, which I agree feels lazy. I think it will be better for them to learn more about these cultural references so that they won’t only understand the kind of culture Japan has, but also appreciate how it shapes Anime as a whole. While one doesn’t have to agree with every aspect, but in my opinion makes a person have an open mind when it comes to different nationalities.

      Reply
  3. Murazrai :
    December 3, 2013 at 11:11 pm • Magical Level: 4

    To me, I find it very irritating that certain media is just simply being denied for review for what they are. This holds true for kids’ anime despite they can and do get well made, but most seasonal previews simply tells that the anime will be bad just because it is kids’ stuff. In this way, anime critics should stop this practice and review them properly.

    Speaking of the production values, whether it is relevant to the plot, characters or mood is important for me. If the animation contradicts with the narrative, then the media won’t get good. I like mechanical toy anime because of the animation provides a two-fold narrative: The narration of the toys and the players and they usually sync very well. Perhaps not much people has caught on this idea, I think.

    Reply
    • chikorita157 :
      December 5, 2013 at 1:49 pm • Magical Level: 2844

      I agree that its kind of silly to judge certain media, or kids anime badly because it’s made for children for the fact that it can have some enjoyable or deep moments. I think this stigma lies in most western viewers that cartoons/animation are for children. I think people needs to realize that everyone in Japan watches Anime regardless of the age and that it covers a wide variety of stories, not just children’s stories.

      Reply
  4. Serdar :
    December 9, 2013 at 1:25 pm • Magical Level: 4

    I had an interesting experience in this vein with Makoto Shinkai and “Tekken: Blood Vengeance” (no, really). See more about it here:

    http://www.ganriki.org/article/cheap-thrills-or-lofty-boredom/

    Reply
    • chikorita157 :
      December 22, 2013 at 4:54 pm • Magical Level: 2844

      Sorry about the late reply since I was busy with exams. I think it’s interesting to see how your view for a certain show changed when you watch something else. This is why I believe that rewatching shows can be beneficial as options can change over time that allows one to view a different piece of work differently.

      As a whole, I think having an open mind can be beneficial at the end as one can enjoy something, even if they don’t match one’s tastes.

      Reply

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