I want share some thoughts about Anime Blogosphere’s longevity since this post sparked my interest. Ever since the first Aniblog Tourney finished in 2010, good amount of blogs have died at the 1 to 2-year mark while new ones pop up. Only a handful ever passed the three years and beyond mark. There are many factors I have explained such as time management issues. However, there are other aspects that I haven’t covered, which I like to share. (Image Source)
One of the most common reasons why blogs die is the lack of motivation. It could happen as part of being stressed out from work/school, infrequent social interactions or the lack of satisfaction. In a sense, we all have reasons why we blog about anime. I can explain this through McGregor’s Theory Y of Motivation. He states that people are self-motivated and ambitious, thus they tend to enjoy work that gives a satisfying experience. In a sense, this is true since most Anime Bloggers wants to share the passion of the medium and have fun. However, there are reasons why some lose motivation and frequently go on hiatus. Writing and proofreading posts along with replying to comments takes time and commitment. If a person feel that blogging taking time away from other important things, it’s always best to take a break or update less frequently (ex: once a week). Even so, some bloggers might become less motivated to continue for other reasons because they lack of inspiration or experience burnout.
The second factor why a blogger might give up is the lack of inspiration. Obviously, you need to have some idea of what to write about, which might include an interesting moment to touch upon in a series, something related to the fandom, personal experiences or something that you enjoy watching. Creativity goes a long way in grabbing the interest and/or bringing up a good point to the reader. Episodic posts are usually disadvantaged at this aspect because you are usually restricted to the content shown in a particular episode. For that reason, editorial and review blogs or a mix of the three tends to face fewer problems than pure episodic blogs because there is more freedom to become creative. However, this is not always the case since some ideas or a certain argument takes time to come into our minds. On the other hand, once the person knows what to write about, writing these posts are easy. Even with this, the continual lack of inspiration might lead to burnout if unresolved.
Lastly, burnout is probably the least apparent and is the most troubling. If a blogger lacks any inspiration or feels pressured by page views, they might make posts that hold no redeeming quality whatsoever, some welding the typical title of “I’m not dead” before entering a never-ending hiatus. In some instances, some bloggers just spontaneously disappear, thus we never hear a word from them ever again. I refer this as burnout, where the blogger loses all interest to continue. It doesn’t mean the person gives up anime all together, although it’s a possibility. Still, creating one definition of burnout is difficult for the fact there is a lot of factors that causes this to happen. Also, there are rare instances where some bloggers return to blogging after a long period of inactivity.
In conclusion, Anime Blogging is a commitment that a person needs in order to last, especially if you run a personal blog. Team Blogs tends to last longer because there are always willing people who will publish content. Still, bloggers should motivate themselves by writing content that is fun and interesting. In addition, practicing proper time management plays a big role in preventing burnout while making the experience less stressful. Lastly, creativity and inspiration is closely connected to motivation as it brings fun into the writing process. At the end of the day, don’t let the large number of dead blogs disturb you. Just enjoy what you doing and people will respect you for your efforts.