After Sayaka learns that she is no longer a human from Kyubey, she become very depressed. Meanwhile, trouble is brewing with Hitomi over romance towards Kyousuke, which makes the situation worse. (Image Source)
There are many reasons why many people see Kyubey as an evil creature since his actions are unethical. While his intentions of defeating the witches to protect humankind are good, he does not view human morals and values the same way since he is a mystical creature. This is proven when he did not tell the disclaimers on the unintended effects of becoming a magical girl after Sayaka and anyone else signed a contract with him. Plus, the way he tortures Sayaka by putting so much pressure on the Soul Gem basically backs up the proof that he is evil, which gives him a very bad reputation.
After what happened in the last episode, it’s obvious that Kyoko is sympathetic of Sayaka as she has gone through a similar situation. This happened when she made a wish to help her father. Since her father was excommunicated, he is left with no followers and the family did not have any food. Kyoko couldn’t help to see her father hopeless. So she made a contract with Kyubey to make a miracle. The only problem is that the wish backfired with harsh consequences. Such an unfortunate event happened because the followers were not earned, but manipulated and illegitimate. Like everything in life, things have to be earned though hard work. If someone earns something through cheating, they aren’t learning anything and could possibly get caught. For Kyoko, her father found out about her magical girl secret and murdered his whole family except herself. Kyoko’s backstory proves that wishes to help someone will most likely give a bad ending.
Kyoko also mentions a “life without any regrets”. She believes that a magical girl should not live in sorrow from the wish because it will affect them physically and emotionally. One should learn from their mistakes so that person can become a better and strong person. Her beliefs can be applied to the general belief that people should learn from their mistakes. Sayaka understands that she doesn’t want to feel regretful for the wish she made. However, when she confronted Hitomi, she ironically felt regretful.
As you recall in the last episode, Sayaka’s romance towards Kyousuke is one-sided and unrequited. Well, things got worse when Hitomi revealed to her that she also has romantic feelings for Kyosuke and going to confess to him tomorrow. Therefore, Sayaka is stuck in a dilemma since Hitomi is her best friend and fear that he would reject her confession if he found out that she is a zombie. Either way you look at it, the situation looks terribly depressing shown in her ability to handle the feelings in the witch battle. To cover it up, she had convince herself that she is a zombie since it’s the only thing she can look forward to and lose her mind. So basically, it’s a tragedy that could have been prevented if she wasn’t too stubborn.
It seems that everything looks so grim for Madoka since Mami is dead, Hitomi is taking Kyosuke and Sayaka has nothing to look forward with her life. Madoka is the only pure and innocent girl left with a big mess that is difficult to solve. She has to find a way to resolve everything without making a contract or come up with a meaningful wish. From the looks of it, there is no easy solution and time can only tell.
Lastly, after I saw Kyoko’s backstory, she is definitely my favorite magical girl since she is strong willed and kind. While she does not show it when she first met Sayaka, she had sympathy for Sayaka after the Soul Gem thing and I liked her for that.